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Cookie Policy

Cookie Policy

This cookie policy (“Cookie Policy”)  provides you with information about the cookies that may be placed when you use our website (“Website”) for the purpose of improving our Website and delivering a more personalized shopping experience. By using our Website you give your consent to us to use cookies in accordance with this Cookie Policy. 


The Website is operated by Conceptable B.V., with headquarters at Stadionlaan 163, 5246JT Rosmalen (“King Essentials” or “we”).




When you visit the Website, we will place one or more cookies on your computer or other device used to visit our Website (“Device”). In this Policy we will tell you which cookies we will use and what their functions are.


In as far as we do collect personal data by using cookies, we process these personal data in accordance with our privacy policy.


What are cookies?

Why do we use cookies?

What are the different cookies types we use?

What if you don’t like cookies?

Changes to this information

Contact us

What are cookies?


A cookie is a small file that is sent to the browser and saved on your Device when you visit our Website. King Essentials uses cookies to determine which webpages are visited and how often. This allows us to make our Website more user friendly and to give you a better experience when you return to the Website. For example, we use cookies to help us remember and process the items in your shopping bag. They are used to help us understand your preferences based on previous or current site activity, which allows us to improve our services. We also use cookies to help us compile aggregate information about site traffic and site interaction, so we can offer better site experiences and tools in the future.


Cookies may be either ‘persistent’ cookies or ‘session’ cookies. A persistent cookie will remain valid until a set expiry date, unless deleted by the user before the expiry date. A session cookie will expire at the end of the user session, when the web browser is closed. On the Website we use both type of cookies.


It is important to distinguish first-party cookies from third party cookies. First-party cookies are allocated to the Website that you visit while third-party cookies come from a third-party, such as a web analytics program. Both first-party and third-party cookies are used on the Website.


Cookies do not typically contain information that personally identifies a user. However, personal information we store about you may be linked to the information stored in and obtained from cookies.


In general we use cookies to:


Recognize a computer when a user visits our Website;

Track users as they navigate the Website;

Enable the use of a shopping bag on the Website;

Prevent fraud and improve the security of the Website;

Personalise the Website for each user;

Target advertisements which may be of particular interest to specific users;

Validate authenticated users sessions;

Facilitate the use of our Website search engine; and

Collect statistical information about the number of visitors that use our Website.


Please find below an elaborate overview of the types of cookies we are using and why:


REQUIRED COOKIES are essential and help you navigate, move around on the Website and to see certain features. For example, these cookies make sure that the items in your shopping bag are saved during all the steps of your checkout process. These cookies are required to enable core site functionality. These cookies are stored for the duration of your browsing session.


FUNCTIONALITY AND ANALYTICS COOKIES can give you an even smoother customer experience. For example, these cookies remind you about your shopping bag and enable you to create a wish list. These cookies allow us to analyse site usage, so we can measure and improve the performance of the Website. These cookies may be placed by us or a third party on our behalf and are stored for the duration of your browsing session.


ADVERTISING COOKIES are aimed at creating user-related profiles to send commercial messages that meet the preferences shown during your Website visit. Third-party cookies are those that have been sent by our trusted third party companies. These cookies allow you to be provided with our commercial offering on other affiliated websites (retargeting). King Essentials does not have access to this data. This information is entirely controlled by the third party as described in their privacy policy.


SOCIAL MEDIA COOKIES will enable you to like or recommend us on social media and to chat with our service agents. But you can also advise our other (potential) customers by rating and reviewing our products.


Only if you have given us consent for the use of advertising and social media cookies, we will use these cookies. You can decide for yourself whether to accept or refuse cookies. Also you can withdraw your consent for these cookies at any time.


The actual cookies that are in each of the four categories are listed and described on the next page:


Cookie Name


Cookie Notification

This cookie is used to store the information on whether the user accepts the Cookie Policy or not.

If user accepts the Cookie Policy then the value will be true, otherwise the value will be false.

Grid Width

This cookie stores the current grid width as calculated in JavaScript to simplify the URLs.

This will not store any user information.

Last Visited Site

This cookie is used to store the information of the current site (like international or India) in a cookie so that when the user again visits the Website, the user will be redirected to the last visited site stored in the cookie.

This will not store any user information.


This cookie is used to distinguish users and has an expiration of two years.

This stores the Client ID: a unique, randomly generated string that gets stored in the browser’s cookies, so subsequent visits to the same site can be associated with the same user.

This will not store any user information.


This cookie is used to distinguish users and has an expiration of 24-hours.

This will not store any user information.


This cookie stores a visitor's unique Optimizely identifier.

No other information about visitors is stored in the cookie.


This cookie determines whether cookies are enabled in the browser.

This will not store any user information.

s_fid and s_vi

This cookie stores a unique visitor ID time and date stamp.

This will not store any user information.


If you want to delete any cookies that are already on your computer, please refer to the help and support section on your internet browser for instructions on how to locate the file or directory that stores cookies. We kindly refer to the All About Cookies website for more general information on how to manage your cookie preferences. 


Please do note that if you reject or remove cookies via your browser, this will also affect the necessary and performance cookies. This may affect the performance of the Website and your ability to use (parts of) the Website.              


Please note that our online services cannot always control third-party cookies stored on your Device from our online services and that setting your cookie preferences with us will not stop those third-party cookies from being stored on your Device. Therefore you must manage these cookies directly with the relevant third party. For more information on these cookies and how to disable them, please see the individual third party's privacy policy.


You can also visit the Your AdChoices or Your Online Choices websites to learn about the options that some of the third parties offer for opting out of certain ad targeting activities.     

 Renew or change your cookie consent


King Essentials reserves the right to make changes to this Cookie Policy without prior notice. Changes will be posted on our Website, with indication of the date of its last update. If you continue visiting the Website you will automatically be bound by the amended Cookie Policy. We therefore advise to check this Cookie Policy on a regular basis.


If you have any questions about our use of cookies or about our policies, you are welcome to contact us using the information below. You can contact us per email at any time and by phone from Monday to Friday between 9:00 a.m. and 5:00 p.m. CET.